Correspondence
art is an elusive art form, more variegated by nature than, say, painting.
Where a painting always involves paint and a support surface, correspondence
art can appear as any one of dozens of media transmitted through the mail.
While the vast majority of correspondence art or mail art activities take
place in the mail, today's new forms of electronic communication blur the
edges of that forum. In the 1960s, when correspondence art first began
to blossom, most artists found the postal service to be the most readily
available -- and least expensive -- medium of exchange.
Today's
micro-computers with modern facilities offer anyone computing and communicating
power that two decades ago were available only to the largest institutions
and corporations, and only a few decades before that weren't available
to anyone at any price. Transistors and miniaturized electronics make it
as simple today to record and to send a video-tape as to write a letter.
With teletext, interactive cable, mailgrams, electronic mail, electronic
computer networking, video, inexpensive audio, and -- looming on the horizon
-- myriad new communications techniques, correspondence art is harder to
define than ever before.
While
these facts establish a sense of perspective, the soul of correspondence
art remains communication. Its twin faces are "correspondence art" and
"mail art" Here the distinction is between reciprocal or interactive
communication -correspondence- and unidirectional or one-way communication,
mailed out without any requirement for response.
There
are special cases of correspondence art that involve the mails as medium
of transmission for purposes other than mail art. Good examples of this
included exhibitions of art from Eastern Europe in which the cheapest and
safest way of sending art to the United States was through the mail, though
the art works sent were actually intended as -and only as- photographs,
drawings, paintings, or artists' books.
Certain
forms of art have become associated with correspondence art and mail art
both by virtue of tradition and the ease with which they are mailed. These
include postcards, artists' books, printed ephemera, rubber stamps, artists'
postage stamps, and posters of various kinds.
The
first phase of correspondence art primarily involved individual expression
in reciprocal relationships, a natural outgrowth of artists' correspondence.
History and tradition honor Ray Johnson as the central figure in this phase
of correspondence art. To the degree that he identified, named and himself
became identified with the emerging art form, this is true.
Working
in the tradition of collage and the objet trouvé he was perhaps
the first to identify the transaction of art works and notes with colleagues
as an art form itself. Through this stroke of inspiration, correspondence
art was born. Johnson gave it focus by promulgating the rubric, "The New
York Correspondence School of Art" (The name itself was coined by Ed Plunkett).
Thus, by permutation, the world was given the new medium, correspondence
art, and its first body of practitioners, The New York Correspondence School
(NYCS).
However,
correspondence art as such first grew from the work of the European artists
identified as the "Nouveaux Realistes," a name coined by French critic
Pierre Restany. The core issue of the "New Realism," a movement born in
the early 1950s, was the conception of an art made of real elements, that
is, materials taken from the world directly rather than pictorially. The
group includes Arman, Yves Klein, Piero Manzoni, Martial Raysse, Raymond
Hains, Daniel Spoerri and Francois Dufrene, and -in some senses- Christo.
These artists each used a direct slice of life. The actual sectioning went
from the highly tenuous or theoretical projects of Manzoni and Klein to
the embedded and snared works of Arman and Spoerri, the decollages of Hains
and Dufrene and the world- embracing, massively realized projects of Christo.
The
issues and ideas that motivated the Nouveaux Realistes also emerged in
the Pop Art of the late 1950s and early 1960s in Britain and the United
States, though Pop Art tended to be an art which took reality into its
scope in an emblematic way rather than by using direct incorporation or
manipulation of physical materials.
Collage
sensibility and incorporation of reality are attitudes shared with much
later correspondence art. It is in the use of the postal system, of artists'
stamps and of the rubber stamp that Nouveaux Realisme made the first gestures
toward correspondence art and toward mail art.
Several
early key works in these media were created by these artists. Klein's famous
"Blue Stamp" was a postal cause célèbre and a bureaucratic
scandal after it was successfully mailed and postmarked in the mid 1950s.
Arman introduced the rubber stamp into contemporary art with his cachets
and accumulations of the early and middle years of the decade. Kurt Schwitters
had done stamp works as early as 1918. The Russian Futurists had created
the first modern art with rubber stamps a few years earlier. Marcel Duchamp
had experimented with a piece in the form of a post card, and the Italian
Futurists showed interest in using the mails. Even so, the latter were
perhaps examples of mailed art rather than mail art and even the use of
rubber stamps as an art medium vanished until shortly after the end of
the Second World War, when Arman resurrected it in his oeuvre. Spoerri
not only created ephemeral mailed works and projects, small gazettes and
cards, but his involvement with mail art -unlike that of Klein or Arman-
continued unabated for over a decade and a half spanning the first three
phases of correspondence art.
Thus,
it can probably be said that the Nouveaux Realistes were the first artists
to use correspondence media as art forms in their own right. However, it
was Ray Johnson and his circle of friends in the New York Correspondence
School who gave the first phase its characteristic sensibility and presence.
If
the Nouveaux Realistes created paradigms of correspondence art and
mailed art as works, it was the New York Correspondence School that took
the notion from paradigm to practice. Ranging at times from seventy-five
to as many as three hundred people, the NYCS was summoned into being by
Ray Johnson but, at its height, existed around him as many intersecting
relationships independent of his direct involvement. Many distinguished
artists participated in Johnson's whirling vortex of mailings and events,
some of whom, such as Richard C., Ed Plunkett, or Dick Higgins and the
Fluxus artists became themselves major figures shaping the ethos and attitudes
of correspondence art.
The
NYCS relied on direct interaction between correspondents. As a result,
the works that one might receive in the early days were highly personal,
often highly crafted. Handmade collages, carefully printed photographs,
even framed paintings were fairly common. Odd and lavish objects were not
uncommon. Some artists took pride and a perverse pleasure in sending one
another the most outlandish objects or projects they could conceive, including
objects that were difficult or perhaps impossible to mail. My own
In
the 1960s, Ray Johnson set the tone for NYCS. The Paper Snake, a book on
his work, published by Something Else Press, is a good example of the abundance
and flavor of the time. Direct and personal interaction were the salient
qualities and greatest pleasures of the NYCS and the era of the 1960s.
The first phase of correspondence art was also characterized by a trenchant
sense of privacy. These were private letters and activities, exchanges
among friends. An attitude that only members need apply prevailed. University
of Maine Art Historian Owen Smith suggests that the private, inward-looking
attitude that Johnson adopted with his New York Correspondence School was
a specific reaction against the exclusionary facade of art history and
the exclusive attitudes of Clement Greenberg and his Tenth Street School.
This makes sense, but it applies more to other members of the NYCS than
to its central figure, Ray Johnson, whose hermetic practices are as much
an expression of his personality as a conscious social statement. The transformative
socail potential and open spiritual quality of the Eternal Network never
seemed to interest Ray. He was, and
Many
of Johnson's best known works are the numerous lovely, dense printed collages
in which he specifically used the names of "members" of the NYCS, occasionally
adding or dropping names. These seemed to point inward to a closed circle.
This is not to say that it was bad: it's simply the way it was. In the
first phase of correspondence art, the paradigm blossomed, flourished and
found most of its major practitioners. In the second phase, correspondence
art turned outward to the world.
It
is at this point, during the first phase of the development of correspondence
art -- but looking toward the second -- that it is best to explore the
role of Fluxus in the development and dissemination of mail art.
Fluxus
germinated in the artistic ferment of the late 1960s. Some of the Fluxus
people found each other in John Cage's and Richard Maxfield's classes at
The New School. Others met through George Maciunas' publications, or committees,
or the early festivals, and in the moving feasts of the era, such as the
ongoing series of events at Yoko Ono's loft on Chambers Street. By 1962,
Fluxus was formed and named. A few individuals from Europe and America,
such as the Czech artist Milan Knizak, the German Joseph Beuys, Geoff Hendricks
or I, came into the group slightly late. Members of the initial cast of
characters came and went through about 1966.
Fluxus
has always been an unlikely movement: sprightly, hard to pin down, Zen-like
in its reluctance to be described, it is hardly a movement at all. One
may rather call it a rubric, a forum, an elusive philosophy made real by
the fact that real artists engaged one another and the world in real acts
under the name Fluxus. The edges of Fluxus have never been particularly
crisp or brutal. So it is that Fluxus shares Daniel Spoerri with the Nouveaux
Realistes; Christo has occasionally floated into Fluxus, though he has
about him always a sense that he can never be part of any particular group
with which he may share interests. Half a dozen of the most active and
charming participants in the NYCS were very active in Fluxus. At times,
even Ray Johnson took part in various Fluxus publications and events.
As
elusive and unlikely to proselytize as Fluxus seemed, it also had a very
public side. Massive festivals, grand publishing programs, extensive tours
of performances and concerts, proposals for social reform and public housing
came out of a movement that was as much characterized by these prophetic,
even socio-political leanings as by such typically evanescent projects
typified by George Brechts' laconic events or Alison Knowles' performances.
At
first, the Fluxus artists active in the correspondence art world (including
many who did not participate in the NYCS) were quite content to create
private works. This is a paradox, because the works were implicitly public.
They were printed. They used the mail for distribution. They invited the
world to take part. At the same time, however, they went only to a small
circle of artists, composers and designers who already knew each other.
Some of them were openly skeptical about the value of being too public
and outgoing in what they did. This, too, is a paradox, since to be an
artist is, by definition, to be a public person, but many Fluxus artists
have always wavered between the public character of making art and the
private quality of their approach to art and life. It may even be because
they see art and life as intertwined that the art has a distinctly private
side, as life does.
Still,
Fluxus had a public edge and an absolutely public intention, and correspondence
art took its place in Fluxus practice along with festivals, projects, films,
concerts and all the rest. These included mail art pieces by individuals,
and marvelous series of publications, post cards, stamps and stationery
published by George Maciunas for Fluxus artists including Bob Watts, Robert
Filliou, Ben Vautier, Daniel Spoerri, and others among us. There was even
a Fluxus Postal Kit prepared in 1966 complete with a Fluxpost cancellation
mark, permitting an entire, Fluxus-controlled postal exchange to take place.
By
the late 1960s, the public opportunities of correspondence art and mail
art became manifestly visible. It was then that the prophetic side of Fluxus
emerged, establishing the second phase of mail art. Now, for the first
time, the correspondence art -in the previous sense that the term has been
used here- that reached out to the public, embodied not only correspondence
art, but a larger, and admittedly less private, mail art. Through this
outreach, the extraordinary latent power for international communication
became overt, termed "The Eternal Network" by Robert Filliou (See "End
Note" Chapter 42 ed.). It was at this time that mail art first created,
and began to make real, its potential for social change and for contributing
new forms of communication to the world.
Fluxus
was a forum for experimentation. The commitment to experimentation and
to research was profound. It was characteristic that Fluxus participants
not only asked "Why?" but "How?" -and then they would generally go on to
ask "Why not?" and "How else?" A fair number of Fluxus members came
to art from untraditional backgrounds- Spoerri from ballet, Higgins from
music and printing, Paik from music and robotics, Filliou from economics,
Brecht from natural and biological sciences, and so on. Others, such as
Alison Knowles or Wolf Vostell were trained as artists, yet they developed
a highly experimental notion of what art could be. Finally, the ringmaster
of the Fluxus circus, George Maciunas, was both pragmatic and experimental.
As the chief editor and frequent organizer of Fluxus activities, his paradoxical
whims, highly refined organizational sensibility and peculiar administrative
quirks gave Fluxus its unique flavor and offered Fluxus artists the wide
range of philosophical permissions and encouragements that came to characterize
the Fluxus ethos.
Fluxus
was the first group of artists to understand the potential of the postal
system as a world-spanning, cost-effective distribution system. It was
open. It went everywhere. The direct operating cost to the artist was low.
If the potential was visible, however, Fluxus did not fill it at first.
The implicit public quality of the postal system and its use by Fluxus
means that early Fluxus activities were more public in theory than they
were in practice. The reason for this is the ability to reach out to almost
anyone, anywhere through the mail. This can be as much a guarantee of privacy
as publicity. Because of this, many early Fluxus exchanges using the mail
were rather like telephone calls for objects. They used a public network,
but they were not broadcast. The largest use of the mails at that time
involved a kind of narrowcasting, with the mailing of George Maciunas's
policy letters and the Mail Order Fluxshops.
Public
engagement requires more than establishing potentially public media. It
requires reaching out and finding effective ways to open a public dialogue.
In the early 1960s, Fluxus was years away from its eventual public impact.
Even though publicity was implicit in many Fluxus projects and activities,
the activities were not yet fully public. Nam June Paik's ambitious program
for renewing television was a perfect example. He was already doing television
work in the late 1950s and early 1960s, but he was
The
University and Paik's mailed pieces implied an eventual public medium,
however, and Paik had always shown a genius for publicity. The University
became an opening salvo in his long-term plan. Using the mail, he perfected
a tactic that today would be termed an opinion leader strategy. He used
it to establish the network of personal contacts that he would later use
to bring his video projects to life. It was a private, narrowcast network.
The first public network that gave Fluxus a broadcast voice came with the
creation of Something Else Press, and especially the Something Else Newsletter.
At
first Fluxus artists took part in correspondence art as private individuals.
Some were involved in Nouveau Realisme, some in the New York Correspondence
School, some as individual participants on the growing network. By the
end of the 1960s, a number of Fluxus people had begun to view mail art
as a medium offering unique potentials and challenges. We saw beyond the
basic issue of art through the mail, and began to explore the reaches and
media of correspondence and mail themselves.
The
first major step was taken by Dick Higgins when he established Something
Else Press and the Something Else Press Newsletter. The Press was an innovative
publishing house designed to bring experimental and avant garde work to
the public eye in well designed, handsome, durable books. It is now acknowledged
and admired as one of the early sources of much contemporary art. Higgins
himself is famed as the essayist who brought the term "intermedia" into
current usage. When Higgins wrote his seminal essay on intermedia in 1968,
he sought a format to make it widely known. The form he chose was that
of the newsletter.
In
his newsletter, he created an inexpensive medium for sharing art and art
ideas with thousands of readers. It was through his ever-expanding list
of readers, book buyers, recipients of the newsletter and the Press' catalogues
that Higgins first redefined the mail art network. This is a significant
moment in mail art, even though Higgins did not view the newsletter as
a mail art project. For the first time, a correspondence artist consciously
used the mails as a regular medium of public communication. Though the
newsletter was outbound in its form it had a tone that encouraged response
and participation, a fact that Higgins and the
The
next Fluxus contribution to correspondence art and to mail art was the
exploration and use of the medium of mail as a communication system. These
projects came in three parts. The first had to do with communication, the
second with exhibition and the third with publishing.
When
Fluxus began, the art world was a much smaller place and experimental artists
comprised a far less significant proportion of the art world than today.
It was difficult to find out who was who or to reach others who might share
given interests. In the early days of Fluxus, George Maciunas regularly
published the Fluxus mailing lists and membership lists. This permitted
ready access to people about whom one might wish to know more. It also
suggested to some of us the notion of contacting those whom one didn't
know; to find out who they were, what they were doing, and what made them
interesting enough to incorporate the Fluxus list.
Starting
in 1966 at Fluxus West, I began to publish annual compilations of the Fluxus
lists, adding to those lists interesting artists whom we were able to locate
and identify. By 1972, the lists had grown to a point where we published
over 1400 names and addresses, together, where possible, with phone numbers.
The 1972 list was published in cooperation with Canada's Image Bank. It
was released in hundreds of copies, distributed gratis to artists, arts
organizations and publishers around the world. The list became the core
of the first FILE Magazine artists' directory, was used to develop Flash
Art's Art Diary, and, in expanded and better researched versions, served
such staid reference tomes as Who's Who in American Art and Who's Who in
America. The project was an act of social responsibility; access to a fuller
universe of information in a professional environment marked by restricted
communication. The restriction of communication is a tool and a weapon.
It gives power to those who possess the media of communication and it works
against those who lack rich success. It seemed to us that certain individuals
at the center of art world media -critics, curators, dealers -could reach
anyone, while the rest of us had a hard time finding jealously guarded
mailing lists to reach others. The wide publication of the lists, right
or wrong, changed all that. The reference tools and media that grew from
our lists had an impact on the art world that was not forseen when, in
order to gain greater control over our own communication, Fluxus West began
the annual directory and publications.
The
existence of such substantial numbers of people, many -if not most- interested
in communicating with one another and experimentally inclined (at least
from time to time) suggested new ways of exhibiting art and of preparing
exhibitions. The first such notions were rudimentary. It was tough to bring
large works of art out of Eastern Europe in crates, but a big drawing or
a suite of photos could easily be put in an envelope to be mailed out as
a letter, albeit a thick letter. So it was that at first, even as we were
using the mail to create experimental works as individual artists, we were
also using the mail to transmit fairly ordinary or traditional art works
for exhibitions.
Many
of the exhibitions presented at Fluxus West were shipped through the mail,
not mail art, but mailed art that was then installed as any art might be.
Exhibitions of work by many artists came in the mail: Milan Knizak,
Ben Vautier, Christo, George Brecht, and group shows like Young Hungarian
Artists, Young Swiss Artists, A Small Show and the original Inch Art project
that Terry Reid later carried further in Australia.
At
the start of the 1970s, a number of exhibitions blossomed simultaneously
that were to transform correspondence art and mail art from private activity
to public access. The first projects were the major mail art shows organized
by Marcia Tucker at the Whitney Museum, to which Ray Johnson's personal
friends and New York Correspondence School colleagues were invited, and
the 1971 Biennal of Paris, curated by French art historian and critic Jean-Marc
Poinsot, involving the several dozen figures who were at
At
first, the mails were used to create exhibitions or used as a forum for
private artists whose interactions were exhibited. The leap to a public
process seems to have emerged from an idea that I had after my experience
with the lists. I reasoned that the lists themselves might be used as the
body of artists invited to exhibit. The notion went through stages. When
George Neubert then curator of the Oakland Museum, offered me a one-man
exhibition for 1972, I chose a one-year project inviting people to correspond
with me through the museum. This invitation started with the use of the
lists and grew to become public. A second project was mounted at the University
of Washington museum, The Henry Art Gallery, in Seattle. At the Henry Gallery,
we addressed the public directly to create enormous regional group participants,
incidentally involving participants from afar through extended media and
wide public coverage. The final apotheosis was a project entitled Omaha
Flow Systems, mounted at the Joslyn Art Museum in the Spring of 1973.
For
Omaha Flow Systems, we devised a number of projects and sub-projects, using
all of the administrative and analytic tools available to us. The show,
while serving to model a wide variety of ideas and projects, became best
known as the largest mail art project to date -- or since. Thousands of
invitations were mailed, and mass media, local, regional, national and
international, were used.
Over
20,000 items were received at the Joslyn, with many tens of thousands of
additional viewer contacts, in-put/out-put transactions, systems that we
could not trace, satellite exhibitions at other institutions across the
region and around the world. The recent histories of mail art show that
Omaha Flow Systems became the basic model for all mail art exhibitions
since 1973, and -- in its sub-projects -- as the model for several uses
of mail art and correspondence art in both exhibition and other forms.
In many cases, mail art projects modeled on the paradigm developed in Omaha
did not come from Omaha directly. Rather, the model was adapted, say, by
an artist from South Dakota who invited a friend from Iowa to participate.
The Iowan created a mail art show that was an inspiration to some artists
from Staten Island. The Staten Island show influenced some people in Connecticut,
and so on. Further, several shows developed at the same time as Omaha Flow
Systems, also using our lists and research, had enormous direct influence.
These included, most notably, Davi Det Hompson's Cyclopedia, and the several
exhibitions organized by Terry Reid and by the Canadian mail art geniuses
at Image Bank. The idea began to take on its own life as a medium or an
intermedium, rather than as the project or work of one artist.
The
publishing paradigms developed through Fluxus have had substantial impact
on mail art. At first, the notion of newsletters and periodicals was treated
playfully, as, for example, Nam June Paik's Review of the University of
Avant Garde Hinduism, or Daniel Spoerri's magazine from the Greek island
of Simi. Dick Higgins, as already discussed, took a further step with the
Something Else Press Newsletter. George Brecht created the V-TRE newspaper.
George Maciunas carried it forward, allied conceptually and physically
to the production of Fluxus multiples and concerts. Where the Fluxus publishing
ethos came directly into the realm of contemporary mail art was in Amazing
Facts Magazine and the birth of New York Correspondence School Weekly Breeder.
Amazing
Facts Magazine was a crudely assembled publication created at Fluxus West
in 1968. We gathered our mail, put it into a folio with a cover, and sent
it out. The idea lasted one issue, but established a notion of gathering
as the editorial principle for a magazine. Independently in Germany, Thomas
Niggl was creating Omnibus News, the first truly gathered or accumulated
magazine in multiple editions. These two preceeded the better known Ace
Space Company anthologies gathered and published by Dana Atchley, and,
finally, the Assembling anthologies (See Chapter 27 ed.) developed by Henry
Korn, Richard Kostelanetz and Mike Metz, today the best known and most
widely disseminated of such periodicals.
More
quirky and playful, the New York Correspondence School Weekly Breeder was
both a joke, and a way to establish regular, weekly contact with other
artists. The NYCSWB was published through about ten or eleven issues at
Fluxus West, then passed to Stu Horn, a Philadelphia artist. Horn, already
well known as The Northwest Mounted Valise, a longtime friend of Ray Johnson
and a talented graphic poet, produced a number of issues for the second
volume and then passed the periodical to Bill Gaglione and Tim Mancusi
in San Francisco. Gaglione and Mancusi took the idea on, and through their
network of friends and correspondents, transformed the NYCSWB into an odd
-and oddly influential- periodical. Starting with its modest, single-sheet
beginnings in 1971, the NYCSWB grew to spark the phenomenon in publishing
known as the "Dadazine," a format adopted by mail artists that spread farther
to influence artists books and publishing in fields as diverse as punk
rock and art criticism.
I
feel that mail art has four eras. The first is the private era. The private
era lasted from the early 1950s through the middle 1960s. It is characterized
by the sorts of exchanges I discuss in the article, and some exchanges
characteristic of that era continue even today.
The
second era began when Fluxus sought to amke mail art public. It began with
the Something Else Newsletter and it really took off with my projects and
experiments aimed specifically at a radical interactive broadcast use of
the mails. The biggest projects were the One Year One Man Show, Work in
Progress, and Omaha Flow Systems. These projects culminated the experiments
of the second era and became the foundation of the third era.
The
explosion of the third era began with the One Year One Man Show, Work in
Progress, and Omaha Flow Systems. It was also due in great part to Tom
Albright's major coverage of mail art. The role he played in putting mail
art before the widest possible public was incalculable. My three shows
had vast international outreach on the art network and a broad public audience
in the regions where the shows took place. Albright's reviews of the One
Year One Man Show in the San Francisco Chronicle and art Gallery magazine
were still located in the art world. His ten-section, two-part series in
Rolling Stone was a major public signal. These coincided with several other
projects of the same time: Davi det Hompson's Cyclopedia (1973); the birth
of FILE magazine (1972); the publication of the first Image Bank Image
Directories (1971-1972); the largest publication and widest circulation
to that time of the Fluxus West International Directory of the Arts, done
in cooperation with Image Bank (1973); the birth of 'zines with the New
York Correspondence School Weekly Breeder (1971). All these took place
during the same two or three year period.
I
feel that I came into mail art at the end of the private phase. When I
came in, Ray was still corresponding with only a handful of people. These
were almost all linked to one another through being introduced to each
other by Ray himself. The Fluxus network was then still small. You can
see the exact size by examining George Maciunas' membership lists. Publicity
was implicit, but only Dick Higgins had studied out how to make this work
public before I came on the scene. He was the only one who had undertaken
a workable program of public engagement, devoting the necessary discipline
and resources to the task.
Some
of us who had been active in the first two eras of mail art were irritated,
even angered by the explosion of junk mail and self-serving egotism in
the third. For one, I failed to recognize the fact that growth produces
growing pains, that new artists need to explore, even to be stupid as they
try their hand. The time was marked by hundreds of projects and exhibitions
termed "first" and "first international," as artists unaware of history
and community each tried to become the leading figure in the network. At
the same time, their striving was genuine. The debates had already begun
that were to provide a platform for a renewed sense of community.
Disillusioned,
I left the network in the mid 1970s. Ten years later, when the network
reached out to me again, I saw that a shift had taken place. The network
had become a community, characterized by genuine leaders each speaking
for different visions and ideas. Artists such as Carlo Pittore, J.P. Jacob,
Leavenworth Jackson, Chuck Welch, Vittore Baroni, Ullises Carrion, Anna
Banana, Shozo Shimamoto, Dobrica Kamperelic and H.R. Fricker were not simply
making work, but engaging in major discussions and debates -by mail and
in person. The network had produced historian-artists such as Michael Crane,
John Held, Judith Hoffberg and Clemente Padin. This was the fourth era,
an era characterized by moral intensity I hadn't seen since the 1960s,
by passion, by commitment and by a real interest in the network, a network
seen as a human phenomenon more important than art. In this fourth phase,
early adulthood, mail art had become a complete art form, practiced by
tens of thousands around the world, by history, discourse, and community
as any art form is.
It
was also a time of blurred boundaries. Carlo Pittore, an American, had
an Italian name, aspirations toward a new renaissance of painting, and
a position of global leadership as a spokesman for the network. Judith
Hoffberg, already a distinguished fine arts librarian and scholar, had
emerged as an artist-publisher-archivist. Chuck Welch, J.P. Jacob, and
Vittore Baroni had become artist-philosophers.
Even
as the art world continued to ignore these artists, they were creating
an art world of their own, and creating a world of communication that extended
once again far beyond the boundaries of art. When I had last seen the mail
art network, it was primarily locked inside the art world, despite our
best intentions. It was essentially focused in the centers of the art world
in Europe and North America. When I returned, I found an evolutionary growth
that brought mail art from a tentative beginning in Latin America to full
flower, increased activity in Asia, the birth of activity in Africa and
in the Middle East. I also found evidence of the same touchiness, pettiness
and egotism that had characterized the 1970s.
Members
of the mail art network, in striving to establish a philosophical basis,
had sometimes established petty heirarchies complete with rules and orthodox
standards of behavior. Women had difficulties with the network and with
its behavior, summed neatly with rubber stamp artist, Freya Zabitsky's
mail art slogan, "Men make manifestoes, women make friends." Members
of the network wanted to be accepted by the art world at the same time
as they rejected its rules, leading to the many complications that any
love-hate relationship creates. It was a transitional era, exciting and
flawed as any time of transition must be. It was marked by earnest striving
and by the huge lapses that attend every endeavor that is earnest. Today,
in 1992, correspondence art, mail art and the network seem to be in the
fourth phase, though I sense hints of a new current emerging. That discussion
is not history, but prediction, and it doesn't belong here.
From
the beginning, several trends have been clear in correspondence art and
mail art. One has been the inherent opposition between private correspondence
and public dialogue. Another has been the way in which the network has
used the tension between these two polarities to give birth to new ways
of approaching art.
There
has always been a sense of playful experiment. At its best, it has been
a source of delight, of dialogue, of new art. At its worst, it has exacerbated
the shallow egotism that can mark any medium and the self-aggrandisement
that attends all the arts, since art always asks the attention of an audience
to the work and persona of individuals. In league with one another and
in opposition to one another, members of the network have established a
community of dialogue that is now entering its fourth decade. When we recall
that Dada flourished for a few brief years before dissolving, or that Abstract
Expressionism hardly ever existed before it became history itself, that
is an interesting fact. It suggests that the network may be a community,
while correspondence art and mail art have grown beyond community into
art forms, just as easel painting grew from an innovation to an art form.
Different artists who use this medium will create the kinds of art with
it that interest them.
It
is precisely that fact that has made it possible for some members of what
Robert Filliou termed "The Eternal Network" to pursue their spiritual concerns,
the vision of a global community. It may be their action and concern that
give rise to the fifth phase in the history of mail art and correspondence
art, or they may simply carry on within a larger frame. That's a
story to be told in a few more years.
Publishing
history
This
article was published as
Friedman,
Ken. 1995. "The Early Days of Mail Art: An Historical Overview." In Eternal
Network. A Mail Art Anthology. Chuck Welch, editor. Calgary, Alberta:
University of Calgary Press. Pp. 3-16.
The
article is based on Ken Friedman's 1984 article, "Mail Art History: The
Fluxus Factor," published in "Mail Art Then and Now," a special mail art
exhibition issue of The Franklin Furnace Flue, Vol. 4, issues 3 and 4,
Winter 1984.
Copyright
© 1984, 1992, 1994, by Ken Friedman. All rights reserved. May be reproduced
and circulated with proper attribution and reproduction of this publishing
history and copyright notice.
It
is difficult to pinpoint the moment when atists'correspondence became correspondence
art. By the end of the late 1950s, the three primary sources of correspondence
art were taking shape. In North America, the New York Correspondence School
was in its germinal stages in the work of artist Ray Johnson and his loose
network of friends and colleagues. In Europe, the group known as the Nouveau
Realistes were addressing radical new issues in contemporary art. On both
continents, and in Japan, artists who were later to work together under
the rubric of Fluxus were testing and beginning to stretch the definitions
of art.
favorite
project was mailing a series of chairs. I mailed the smaller chairs as
whole, larger chairs mailed disassembled to fit within postal size limits.
The challenge was to mail them unwrapped and visible, persuading postal
clerks to accept the items as falling within regulations. This was, of
course, a time when postal regulations were far different and substantially
more lax than today.
is,
an atelier master in the old sense, even though he expresses himself through
collage techniques that reach out into the world.
doing
it conceptually, in the laboratory of the Fluxus community and exchanging
his ideas in the invisible academy. He reached out with manifestoes and
through his landmark correspondence project, The University of Avant-Garde
Hinduism. Even so, the University was more private than public.
voluminous
files and archives of his Press demonstrate. Higgins respondents and correspondents
moved into the network and into the art world. Staid artists became experimental,
and experimental artists came into contact with other experimental artists.
Something Else Press, founded as an outgrowth of Fluxus was small, but
it was decidely public in conception. It became the locus of a vast resonating
network of correspondents. Something Else Press became a central node in
the development of experimental art in
America,
the entire rage of intermedia, new music, concrete poetry and Fluxus work
that Dick Higgins termed "the arts of the new mentality." It is vital
to note the development of a network intended as a forum through which
ideas might be exchanged and through which like minds might come into communication.
This was a public realization of the idea inchoate in the New York Correspondence
School, never fully realized due to the highly private, personal context
that characterized the NYCS. Further, it was through the Something Else
Press that the projects of artists such as Robert Filliou, George Brecht,
Daniel Spoerri and even Ray Johnson himself first found a broad public.
that
time seen as the leading artists in the field.