INTERVIEW 1
Burton C. Bell On Life
I was given the task of interviewing Burton C. Bell of Fear Factory and I must say I jumped at the chance to speak to one of the leading metal bands in the world today. The phone rang through to Iowa and behold I was speaking to Burton who was sounding quite relaxed.
Burton, you've just done the Dynamo Festival in Europe. How
was it?
"Incredible, we played in front of 160,000 kids plus and it
was just beyond words."
But you're touring with Megadeth now, how's that?
"Well we're first on the bill, then Flotsam and Jetsam,
Korn, then Megadeth - and it's a good tour for us. There's a lot
of kids getting there early just to see us which is a really good
sign."
Where have your CD's had the best response?
"Europe for sure. Probably Germany I'd say, they've got a
big metal market."
On your first album Soul Of A New Machine
the line in Martyr is "I've got to get
away", what was it you felt you had to get away from?
"I wrote that on a metro bus, in Los Angeles and I just
wanted to get away from the lifestyle I was leading, I was bored
with what I was doing. And the record I was really into at the
time was Nevermind by Nirvana and there's a song off that
record that went (starts to sing) "Gotta find a way, a
better way, a better way" and I'd been singing it for like a
week straight, and for some reason I was singing it wrong, I was
like (sings again) "I gotta get away", and it fitted
this song we were doing at the time so I put "I've got to
get away", you know just changed it around."
I've read somewhere that you like New Model Army. Do you
like any other bands in this vein?
"Yeah I like New Model Army and my favourite band of all
time was, is, Nick Cave and the Bad Seeds."
I noticed you've got a new tattoo on your stomach, do you
have any more tatts?
"The one on my stomach is the last one I got but I plan on
getting another one very soon on my back, I've got a couple of
ideas, kinda like an abstract bat symbol, not Batman though. You
ever heard of the comic Faust? Well it's the symbol for this
bat-like thing (from the comic) and I want to get it done as a
back piece."
Well does Mr. Bell have any other pastimes apart from
getting tatts?
"I collect comic books and toys of my favourite comics like
Godzilla stuff, stuff from Spawn, Star Wars stuff and I also
collect heavy metal, as in the sense of iron, steel, rusty pieces
of metal that I'll find, I'll take 'em home."
When did Christian join the band?
"Early in '94, right after the Australian tour. We kicked
Andy out because he was an asshole. We came to LA to write this
new album and at that point we thought we should just go ahead
and record. After that we got ourselves a tour throughout the
states so we had to find a new bass player and we ended up with
Christian, through Biohazard. He's from Belgium and he happened
to be in LA at the time. We'd tried out a lot of bass players,
then we tried Christian and he fit perfectly."
At the bottom of your CD it says "Fear Factory proudly
wear Bronze Age Clothing" who's this?
"Oh we're endorsed by a clothing company, so we get clothes
for free. We wear a lot of their clothes."
What bands were you in before Fear Factory?
"The only band I was in before Fear Factory was a local LA
band called Hateface. It was pretty different for what was in LA
at the time. That was about 1990. It was totally noisy like early
Helmet, White Zombie. It was fuckin' noisy as shit. You know I've
just done a side project with Geezer Butler from Black Sabbath.
He's got a new band and I'm the singer. There's the Fear Factory
element in there but I'm doing a lot more different things.
There's a couple of samples but there's no keyboards on the
album. There's four of us in the band - Geezer, myself, Dean
Castronova who plays drums for Ozzy, and a guy named Petro Howse
who's been a friend of Geezer's for a long time."
I've looked at the album (Demanufacture)
and it seems to be based around stripping down society's laws,
government, servitors, religion and death...
"That's exactly right."
What was it that prompted this, because I read that you
guys were just standing around, the riots had just passed, then
an earthquake hit and you and Dino, from this, came up with the
idea for this album?
"Yeah, it's something we visioned on. We were really
affected by our environment and everything it, so thinkin' about
how the environment affects people and all the causes of it and
how socially the environment can affect you all these things came
into play when writing this record."
Can you, yourself, see any hope or future for this world in
it's present state?
"Ohhhhh (thinks long and hard), not really. There is a
hopeful future but it's going to take a long time. And at this
rate, I think technology's moving faster than people can handle
and people are letting technology take over their lives and
that's where Demanufacture comes into play. 'Cause Demanufacture
is about the machine taking control. The idea is to take control
of machines and use them to your advantage."
Not meaning to sound like a psychopath but I've listened to
your album nearly every day.
"That's cool. I like listening to it myself, which says a
lot because I didn't really listen to Soul Of A New Machine
or Fear Is The Mindkiller that much. But I'm really proud
of this record 'cause we worked very hard and even if I weren't
in the band I'd probably buy the record."
Is it right that you're doing tunes for Mortal Kombat?
"Oh no, we didn't get that. They decided to go in some other
direction. We did tunes, but they took two tunes from Fear Is
The Mindkiller for a film called "Hideaway". It's
about a serial killer who comes back and takes possession of
someone's body. The movie kinda sucked. Have you heard of
"Johnny Mnemonic. It's got Keanu Reeves. It's a total
cyber-punk movie. We have Scumgrief (Deep Dub Trauma) in
the Japanese version of this movie. But this movie kinda sucked
too."
Your first line out of the song Demanufacture
is "Desensitised by the values of life" - have you been
desensitised to certain things?
"I think so. Yeah, I've been desensitised to a lot of
different things. Like America in general, people like the
homeless, I don't look at it, I've been desensitised. So yeah, I
can be accused of being desensitised to a few things."
The gun sample in the song Demanufacture,
is that real?
"No it's only a sample, none of us own guns. I've thought
about it, definitely but I don't think I could ever get around to
buying one. I got jumped by these four guys once, but it was a
long time ago and I felt like killing them afterwards, but I
didn't (laughs). It's definitely something to think about but I
think I could take care of myself without one."
Last time I spoke to Dino he said that Scapegoat
had been something that had happened to him personally. What was
this?
"One night we were all having fun together at a party. Some
people were outside and some property got damaged and Dino got
the blame for it even though he wasn't around. He fit the
description, a long haired Mexican, got dragged through the whole
judicial system and got fucked. He was charged, got a record and
a fine then had to spend a night in jail, that's pretty
fucked."
Are you and Dino close friends?
"Yeah we've been friends for years."
Even before you started Fear Factory?
"Yeah. I lived with him in a big house. I was in a band
already and we were friends before we were in this band
together."
What sort of music was Dino listening to back then?
"He was right into death metal. He introduced death metal to
me and I introduced Godflesh to him, bands like that."
You guys cover a song by Head Of David, are you right into
this band?
"Totally, I've got everything they've done, I love Head Of
David. They have like four or five records out."
And what is Dog Day Sunrise off?
"It's off an album called Dustbowl. It was done in
86/87. The record was way ahead of it's time. We did a good
version of it. It's a little bit cleaner and a little faster, a
bit more orchestrated. The harmonies come out a lot more on our
version."
The song Pisschrist, did you get that
from a painting?
"sure, it's a photograph taken by Andres Serrano, it's a
very controversial piece because initially he got a government
grant to fund a project and he came back with this picture of a
crucifix in a jar of piss. He got a lot of flak from the moral
majority and religious groups, they all came down on him and that
was what the song was about. The song is questioning the power of
religion."
You seem to write a lot of songs about this. Do you
question to power of religion?
"Totally."
So you're a non-believer?
"I'm agnostic really. I have no belief. I believe in
personal spirituality, but letting a group of people tell you how
you should worship or what your spirituality is, is wrong. The
Catholic Church is the biggest fear factory of all. They instil
fear in people to have these thoughts so they will follow."
I myself always believed that you should believe in
yourself first.
"That's right, the power from within."
And that's what this new album's all about?
"That's right. That's exactly right."
Do you believe in UFO's, aliens, things of this nature?
"Sure do, sure do." (Laughs).
Have you ever seen one?
"I think I have. I think I've seen a couple."
Where were you?
"I was in Houston, Texas, once, a long time ago and I was
watching this red light go across the sky, really way up high but
I couldn't tell how far, it was just a singular red light flying
across the sky and I was just watching it and it just, pfft,
disappeared. I don't know where it went, it was a clear night,
not a cloud in sight."
Well you can't tell there's not another planet out there
with life on it.
"That's right. With more intelligence."
Definitely. Imagine their version of Fear Factory.
"Dude. That would be amazing wouldn't it." (Laughs).
- Machine Of Hate
INTERVIEW 2
Fear Factory - Obsolete
With the release of their new album Obsolete, Adrian Pertout speaks to Fear Factorys guitarist Dino Cazares from Los Angeles about heavy metal in the 90s.
Fear Factory was formed in LA in 1990, and after five albums has only but transcended the expectations of its phenomenal global fan base, by their lyrical hoverings of indignant social comment, and a musicality that bequeaths the pure alternative, dance, industrial and metal sound. The line-up features vocalist Burton C. Bell, guitarist Dino Cazares, bassist Christian Olde Wolbers and drummer Raymond Herrera, and some of their side projects include several albums under the names of Brujeria and their Spanish denomination of Factoria De Miedo. The latest Fear Factory away-from-home adventure is the notable guest appearances by Burton, Dino and Christian on the Soulfly project, being the new banner of Sepulturas co-founder Max Cavalera. Obsolete was produced by former Front Line Assembly member Rhys Fulber, who incidentally was also responsible for directing their 1992 remix EP Fear is the Mindkiller. The theme of Obsolete is a continuum of the man versus machine and organic versus digital saga, and represents the third chapter dedicated to the exploration of Fear Factorys unique sound.
Do you feel somewhat lucky today after the weekends incident in San Francisco, where your plane blew an engine after its departure?
DC: Its true, it really happened, and Im feeling very lucky (chuckles). You see, what happened was I was leaving on (Dino takes a short pause) What day is it today? Today is Tuesday. Saturday night I left, from New York to San Francisco, and I was supposed to get on the plane that night and be here Monday morning, right. So as the plane was taking off in San Francisco, we were like getting close to the clouds, and one of the engines started to shoot sparks off. People were freaking out, it was really loud, the plane was shaking, and the plane was kind of like tilted to the side, flying like that, going up. And it was pretty scary, you know what I mean, it was pretty scary. The guy said for everybody to calm down. We had to make an emergency landing, and the guy actually had to drop fuel out of the plane, because you cant make an emergency landing with a full tank of gas. Cause thats high-octane fuel, its aeroplane fuel and extremely combustible, and could have blown up. It was a bit of a hard landing (Dino smacks the table to demonstrate), poooorsh! Plus, with the sparks, its crazy. So anyway, we land, and the fire trucks are there, they put it out, shhhh! Everybody had to make an emergency exit, and then we were gonna hook up to another flight, right. And I was thinking to myself, Fuck it, I aint going! Im not gonna go. Im scared to get back on a plane. Im not gonna go. But Australia was pulling me, Come, come, so you know, Im here, and Im really happy to be here. (Exhaustion getting the better of him, Dino takes another short pause.) And Im gonna have a sleep (chuckles).
How did the musical genesis of Fear Factory come about?
DC: Shoo! Its a really long evolution. We started off as a really heavy band, right. But we wanted a name that just stood out, a name that had a reason behind it, a concept, and Fear Factory was the name that we came up with. So we had the name, now we just had to come up with the music. Me and Raymond were playing really heavy stuff, you know what I mean, really heavy stuff. And me and Burton had another band, we were doing like some kind of side project, industrial, gothic stuff. So when Fear Factory actually got together, it was me, Burton and Raymond, and we were kind of like doing really heavy industrial gothic music, and it just kind of evolved from there. Each demo recording that we did got heavier and heavier, and heavier, to where we came up with Soul of a New Machine, which was a very heavy album, inspired by a lot of death metal music. And it came out in the early nineties, when that kind of music was really popular. You know, everybody was like, Wowrr! Everybody was screaming, death metal growls and everything. But we wanted to stand apart and do something melodic, and Burtons singing on some of the tracks made us stand out, he was pushing the envelope of our genre of music. So then we realized, Wow, this melodic vocal really works with the band, lets keep it, lets incorporate it. Thats what we did.
We put out Fear is the Mindkiller in 1993, which is industrial, techno re-mixes, with death metal, industrial techno death metal, right. We combined all three styles, and we thought, Why dont we push the envelope even more, and try to create something new. So we got Rhys Fulber, back in 1992, and he did the re-mixes for us. I was there, and its the first time Ive ever experienced anything like that. The two genres of music just fucking really, really worked. The aggressive guitars, and all the electronic sampling just worked! It was like, Wow! We felt like we created something new here, and that EP inspired a lot of people, and it inspired us to do Demanufacture, which was a very mechanical sounding album. It was very tight, and we sampled all the guitars. And we recorded all the drums, put them in Pro Tools, and added electronic kicks with the live kicks. Then were like, Its too organic, lets take the live kicks out and just use the electronic kicks. So thats why it sounds almost like a typewriter effect on the album, very mechanical sounding drums. Kind of like no feeling, we took all organic feeling out, so it made it sound even more colder. And our drummer recorded with a click track on his headphones, and lets say one of the songs is like a hundred and twenty beats per minute, we left it at that all the way through the song. Where actually as humans, wed be playing like different tempos, you know what I mean, cause these humans arent perfect. So we set one tempo, every song had a different tempo, but it didnt fluctuate, it just stayed the same, so it was very much kind of stale sounding, very mechanical. And I recorded riffs, we sampled riffs, and made them even more together with the drums, the tightest you can get mechanically, beyond human. I mean, if you got that tight as a human, you got lucky (chuckles). We did it all with Pro Tools, and it took a long time.
What do you consider as the primary essence of the bands concept, and the major reason for its worldwide appeal? What do you think people like about the band?
DC: That were an open minded band, that were a band that can show more than one face, and weve proven that over the years. I think we really broke the mould with Fear is the Mindkiller back in 1993. A lot of people knew that Fear Factory wasnt a typical death metal band, but it could have been. Fear is the Mindkiller is what opened more doors for us, and allowed a band like Fear Factory to experiment a little more. And Remanufacture was something that confused a lot of people, a lot of people thought we were going to be the next techno band. But we decided on Obsolete to do what we felt was what the band was about.
Tell me about your set-up. How do you get your most unique heavy-duty distortion sound?
DC: Mine, its pretty simple. I created and developed the sound over the years, just years of experimenting with different amplifiers, different pedals and different modifications, till finally I found this modification that worked really well with what I wanted to do. I had a pre-amp built inside a Marshall JC-800 head, and I really liked the JC-800 head because it had this traditional Marshall sound that I liked. Like if you turn up to ten, you get this really full crunch. But you see, I didnt wanna have to turn up to ten to get the sound, I wanted to turn up to two and still have the same sound, so I can practice in my house (chuckles). So I had this guy build my head for me, and it sounded amazing. So now I needed the right guitar, I went through all these guitars, all these pickups and so on, and so on. And now its evolved to a seven-string guitar, and the whole guitar is tuned down to A (Dino then questions my musical understanding). Every string is not A!
Yeah I know, Im a keyboard-player, but Im not that stupid.
DC: (Laughs) And then I had this pickup specially built for me, because it had certain frequencies that I wanted. EMG is the name of the company, and they made a pickup called the 81, which is an active pickup. But because it was a seven-string it had an extra coil, so you had to put extra wire on it, and in doing that it started to sound thin, so when they made the pickup for me, I got an 81 and an 85, and we put them both together. We made one pickup out of it, and thats kind of what created my sound. It had the warmth and the thickness of the 85, and it had the top-end frequencies that I wanted, the top end crunch basically, from the 81. So the combination of the two worked really well for me, and thats what kind of like developed my sound to now.
What other interesting gear does the band utilize?
DC: We try to simplify everything live, cause I dont wanna go out there and be a slave to a bunch of machines. I dont wanna go out there with a computer, I dont wanna go out there with tapes, I dont wanna go out there with many keyboards, or many samplers. So we kind of condense everything down to a K2500 keyboard, its a Kurzweil, the new one. And we fully racked it with memory, weve got about an hours worth of memory on there, yeah. So we put the whole live set on that, you know, thats like a simple set-up, one keyboard, and we have a backup one ready in case it goes down. We also have an Akai S3000 sampler that we use for drums, and Raymonds able to trigger different sounds and change drum sets. Those are the things that bring us closer to sounding like the record. Its the drums and the keyboards, my guitars my guitar, its always gonna be the same. You know, Burtons vocals are the same, and Christians bass is the same. I mean, were only human, were gonna mess it live.
Tell me about your new album Obsolete, and its theme based on the ideological notion that man is obsolete.
DC: What we wanted to do on Obsolete was kind of like bring back the human feeling that we lost, we wanted to use some real drums on the record, and not trigger everything. We wanted a more organic feeling on this record, and because Demanufacture had such a mechanical feel to it, tempo wise and everything, what we did with the drums was we decided to move the click track around. And give it more like a hundred and twenty beats per minute, to a hundred and eighteen, going back to a hundred and twenty-five, so kind of like shifting with Raymond. So its Raymond working with the machine, making the machine more human, you know what I mean. And with my guitars, I played to Raymonds drums, and they sampled parts, to then actually time-stretch it, and make it fit perfectly into what Raymond was playing. Like a song like Hi-tech Hate thats on there, Securitron or Smasher Devourer (Dino proceeds to do a vocal and table-tapping demonstration) Chh, chh chh Its like the guitar and drums are basically one, every hit, every snare, every bass drum hit is like a riff, pam, pa pam. And we put it back into Pro Tools and put it really, really tight. Cause you see, if you dont put it tight, theres gonna be a flam (Dino hits out a flam). So it became one, and that kind of like still gives it a mechanical feel, but at the same time the tempos shifting, so it gives it I guess, the man-machine sound.
Conceptually we wanted to say that man has become obsolete, because of the machine. Because of the system machine, it could be the government machine, it could be just technology, how its ending up in the wrong hands, and how its possibly changing our future. Cause we are becoming lazier because of all this technology thats making our lives easier. Right now scientists are actually coming up with machines that are thinking more like humans, right. And pretty soon theyre gonna perfect that and make it think even more intellectual, and more stronger than human. On this record, were saying that man has already created this machine, that is like that, and its made man obsolete because the machine can do everything on its own already. It could build other machines, it could teach other machines, it could create other machines, and it could be human. So now that these machines are doing everything, they dont need you anymore, youre obsolete. You job is obsolete, your purpose is obsolete, you have no purpose, thats what were saying. Its not like preaching to somebody, its just like a possible future that could happen.
Obsolete displays some amazing production techniques. How did Rhys Fulber create the sub sonic thrust of Shock and other tracks in the studio? Especially on the first track, you can really feel it when the vocals come in.
DC: Yeah, its just an 808 (Dino attempts an 808 simulation) puhrrrr, its just an 808 sample, thats all it is, its just like taken from hip-hop bands. We just wanted it to like really have a strong impact, you know what I mean. And it was Rhyss idea to put an 808 there, just to give more of a stronger impact, when the song first came on. The very, very beginning of the song is actually a sample that he took from our rehearsal studio. Its when Raymond was playing the beat, and he took that, kind of filtered it, took a lot of the low end out of it, and gave it like a phaser effect. So the intro you hear is actually Raymond playing drums, but Rhys sampled him playing and just like created something really cool out of it. So when the first riff comes in, the kick goes da la la (Dino demonstrates on the table) I cant even do it live, its a weird beat! (he re-attempts the simulation) So Im actually playing the riff with the tune, and then we put it all into Pro Tools. I think thats what took us the longest, the Pro Tools. We actually hired three people to do all the Pro Tools for us, as we went along with the project.
In a previous interview, Burton recalls an event where you end up in jail for simply fitting the description of a long-haired Mexican.
DC: (Laughs).
Is this just one isolated incident where society has let you down, or is this practically the real face of the American way of life? Where does the anger in the lyrics come from?
DC: Well, on a world scale, something that really pisses me off is that everybody right now wants to own the nuclear bomb. Thats technology that can destroy man with one button, one push of the finger. That pisses me off, thats what Hi-tech Hate is about. Its about those cowards who hide behind other people, like with Sadam Hussein and the Gulf war, when he basically disappeared and went underground, or wherever he went to. He was a coward, he just let everybody else fucking die and fight for him. So thats more like a worldly anger, and I guess those are the things that kind of like fuel our fire. Even issues like in Chiapa, in Mexico, where the government is trying to take away land from the Indians, that pisses me off. And I get inspired by certain people that are fighting for those people, like Commander Marcos. Thats the guy whos like leading the revolutionary army in Mexico, whos fighting for those people. And those people are the kind of people that inspire me to do what I do, and talk about what I talk about, just to give people an awareness of whats going on out there. I mean, lets say it did happen, people going, Fuck, I heard Fear Factory talking about that years ago!
Its just like scientists can create this stuff, but it always takes someone else to come up with the idea. Like The Boys from Brazil, whoever thought we can really clone people, whoever thought wed ever get to that in 1984. 1984 is happening now. Brave new world, thats what Securitron is about, its about actually not having any place to hide whatsoever. Youve been monitored twenty-four hours a day, wherever you are, youre monitored. Securitrons an actual organization thats been created by the government for that purpose, to be monitored, so they know every move that you make. And Securitron controls the Police 2000, which is the police in the future. Securitron also controls Smasher Devourer, a character made by man, who is there to destroy man, to destroy humanity. And this guys able to basically destroy anything in its path, any lifeform, anything standing, hes basically like a clean-up man, almost like a terminator. Thats what hes there for. And Edgecrusher is the character on the actual concept of the album thats trying to fight back for humanity. Hes like the revolutionary leader for humans, and hes the only human in the whole concept of the album.
What is the heavy metal scene like in Los Angeles?
DC: Everywhere it goes, theyve got their own scene happening, you know what I mean. Like I was in New York, and they have like a hard core scene on there. Theyve had that for years. In LA its really weird, because LAs very trendy. Whatevers hot, thats what people are into. Glam was hot! Everybody did that. Grunge was hot! Everybody switched to grunge. You know, Korn is very popular nowadays, and now everybody is sounding like Korn! Who knows what the next phase is gonna be! Ive always been proud of Fear Factory, that we came out of California, but we always managed to stay away from the typical California trend. The typical California trend is to follow the trend, and weve always managed to stay away from that.
How would you compare it to the general vibe of other cities around the world?
DC: In Europe it seems like everythings pop there. People like everything there, people seem to be more open-minded than Americans are, although it is marketing. In Europe kids hold on to music more, they like it, they love it. Whereas in America everything is marketable, and whatever is the sound on TV, thats what people buy, thats about it.
Do you have a vision for the future of Fear Factory?
DC: Touring (laughs), touring. A vision for the future, thats a good question. No, I dont. I dont have a vision for the future. I know that well still be together, I know that well still be making music, I just dont know what yet. Its gonna take a few years to think that one over. Maybe itll take longer, it may take five years before we actually decide what were gonna do next. Thats just how we are, I like to take everything that we do to the next level.
INTERVIEW 3
The Factory of Fears
Fear Factory return to fine form with a new album "Obsolete" and the start of a new tour that hopefully will see them return to Australia early in 1999. The band continues to evolve in experimenting with new sounds and using technology to fiery effect. The album contains the traditional intensity and killer riffs, together with two excellent melodic tracks to finish. There is a groove-orientated sound with more keyboards and slick arrangements. After enduring a dramatic trip to be in Australia for a promotional tour, guitarist Dino Cazares spoke to us about the latest happenings with the band.
Q.The new album "Obsolete" is still as heavy as ever. Yet the sound quality seems to be up another level. How would you summarise this album from a career viewpoint?
A.It's the evolution of Fear Factory. We are just progressing from our early "gothic" days in 1990. Then, to have somebody singing melodically was taboo. It made us different. With "Fear Is The Mindkiller", techno, industrial remixes were introduced. The industrial crowd really took to that style. On the third album, "Demanufacture", we took the vocals a little further. The last track was one of the earliest songs we ever wrote, but it was suitable at that stage for that album. The remixes of "Remanufacture" confused the fans a little. Now, "Obsolete" signifies what we are right now. The songs have evolved. We still have about seven songs from the early days that still have not been released.
Q.The final two tracks of the album are "Resurrection" and "Timelessness". They appeal greatly as melodic and with the use of strings. Tell us about those songs?
A.We structured the album to have a good flow, and it's a nice ending. They were obvious ending tracks." Resurrection" took us a long time to write because it's so different. Musically, it's very different because we had a 15-piece orchestra. We wanted to give it an organic feel, rather than a digital feel. With the computer, it's endless what you can do. We record everything in rock. We recorded the strings and put it on computer. "Timelessness" was something we just fooled around with. It's a passionate track and that epitomises the album. We wanted to put a human touch to it this time. We took the vocal styles further. Burton has really developed his vocals further and he is stronger now. He discovered himself a little more.
Q.Is the new album simply a natural progression and maturity for the band? You seem to be expanding your horizons.
A.Fear Factory is a concept within itself. Anything that incites fear symbolises it. Los Angeles alone is a big fear factory. It's how we see our society heading. The evolution of technology is growing faster than mankind. From our beginning, "Soul Of A New Machine" is the birth, "Fear Is The Mindkiller" is the fear in your mind, "Demanufacture" is the breakdown process, "Remanufacture" is bringing it back, and now "Obsolete" indicates that humans are becoming obsolete. Don't ask me about the future. We've always looked at more than just music. We've done more this time. There is a 12-page booklet by Dave McKean, who has done a lot of photographs and compiled the whole package for us. When you open the CD there is a booklet that reads like a movie script (description of scenes with Burton telling the story). The illustrations of the booklet tell of the fossils of man. CD-ROMs will be issued in a digipak version containing behind the scene footage, commercials for video games, and band profiles. There is a video game for Sony Playstation called "Messiah" that has been developed by Shiny Entertainment. We are doing a campaign for it. It's real time technology, and the company picked Fear Factory for the soundtrack.
Q.Tell us about the way you go about marketing Fear Factory? Metal bands don't get a look in here as far as media coverage is concerned.
A.We have a web site titled http://www.fearfactory.com which is run by an Australian guy. Fear Factory members call him up daily in order to provide updated information. With a big tour that we're undertaking now, it's important to be up to the minute with updating the web site for our fans. There is a company in L.A. who will be doing advertisements for us on a million web sites. This is a useful promotional tool for us. In the USA, there is no television coverage, no MTV, for us. Only college radio stations identify with Fear Factory. To get commercial coverage, you have to spend big money. The record company can't afford to spend huge amounts of money in that way. The whole scenario in getting airplay has changed. It's gone past the incentives of dinners and free passes. Programmers want $5,000 to spin the discs. Fear Factory can't do that. In one way, it's given the band longevity. Metal kids have the hunger to keep us alive and well. Otherwise, saturated coverage could result in them getting sick of us. When you see Fear Factory on MTV you know that we've worked hard to get there, not paid for it. We have been together for eight years and we've been able to make a living out of it.
Q.What's been the secret to the success of Fear Factory? Is it being true to yourselves and the fans?
A.You can look at it this way. I almost didn't make it here today for this interview. I caught a plane from New York to San Francisco to get a connecting flight to Sydney. On the United Airlines flight from San Francisco, we saw sparks shooting out from one of the engines. Everyone was in a mad panic. They had to make an emergency landing, and evacuate the plane. There were no other flights so we had to take our bags and we were put into a hotel room. In my head, I was saying to myself, "Stuff this". I was ready to go back home. Then I thought, "Australia". Australia has been really good to the Fear Factory. All the kids that want to hear about our new album. It was the fans who made me continue the journey. As for the band, power and imagination is the key to success. We don't limit ourselves to what we do. We are very persistent people also.
Q.You are undertaking a US tour with Slayer. How much have you looked forward to that, and what is the future for the band?
A.I am looking forward very much to this tour. I can't wait for it. It runs through America during August and September, for approximately seven weeks. Then we tour with a German industrial band Rammstein in Germany and for a full European tour, before heading back to Australia early in the New Year. Perhaps the Big Day Out is possible for us again. The promoters know that we are available for it. I believe they are planning heavy rock bands for the event next time. We'll be doing our own shows anyway. Coming here in 1997 was very successful for us and we want to make further inroads.